Edtech
🇺🇸 US Client
App
Dashboard
Landing Page
As Coachbit evolved, we focused on features that supported habit formation, daily planning, and feedback loops. Key features included:
Morning and evening routines: We designed structured daily routines to help students build consistency around essential tasks. Light gamification reinforced completion and progress without distracting from the core behaviour.
Calendar view for homework and activities: A calendar-based layout gave students a clear overview of academic and extracurricular commitments, reducing cognitive load and reliance on external tools.
In-app surveys for ongoing feedback: We introduced lightweight in-app surveys to collect feedback from students, parents, and coaches, allowing us to validate assumptions and adjust features based on real usage.
Measurable impact: Reducing Refunds and Churn to Unlock Revenue Growth
$11,015
We reduced the monthly 30-day money-back refund requests from new customers from $11,015 to $148.
11%
By focusing on existing customer pain points, we reduced churn from 11% to 4.5% in 3 months.
As Coachbit matured, we prioritised improvements that supported not only students, but also coaches and parents. This included a redesigned Coach Dashboard to streamline coaching workflows and improve progress tracking, clearer onboarding flows for parents, and updates to the Coachbit website to improve navigation and discovery.
